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Position Marketing Group, an Adaptive Marketing Agency, broadcasts a new feature set for their own Interactive Secured Advertising Technology (ISAT) Banners. The use of Social Media, both as a promotional channel and as a recommendation source, has developed into a cutting edge option designed for ISAT Banners. Additionally, PMG’s personalized QR Code generator has been adapted for creating millions of QR Codes for use within ISAT banners.

“Social Media and Mobile Media are two areas where our clients would like to expand their messaging,” describes Scott Madlener, President of PMG. “Our dynamic content banners are prefect for creating personalized QR Codes and for integrating two-way Social Media opportunities.”

Position Marketing Group focuses on the life-event of people moving. Also known as “Consumer Movers” and “Consumers in Transition,” this life-event provides advertisers with the single strongest selling opportunity to reach consumers with relevant products and services. PMG brings together targeted media with Direct Response solutions via our Interactive Secured Advertising Technology, allowing our advertising partners to better engage their audience at a time of need.

Working with online publishers, brands and brand agencies, PMG’s seasoned interactive experts provide detailed campaign strategy, traffic support and analysis. PMG’s exclusive Real Estate Media Group consists of the top publishers for Consumer Movers, Foreclosures and First Time Home Buyers. We serve as agency of record (AOR) or Strategic Partner with leading publishers, including RealtyTrac, HomeFinder, Movoto, ZipRealty and many others. These relationships give PMG rate card savings and inventory access not available anywhere else.

Derek Bates, CEO of PMG states, “The PMG Adaptive Marketing Practice allows us the ability to create consumer ‘experiences’ instead of campaigns, with media strategies to reach individuals instead of segmented audiences. As a result, our ISAT Banners typically out perform traditional rich media by 7-10 times.”

Position Marketing Group is an adaptive marketing and interactive advertising agency targeting the home buyer audience and consumer home products marketplace. PMG partners with top real estate websites as well as hyper-local and niche ‘move’ publishers such as newspapers and realtor websites. These partnerships allow PMG the ability to offer unique in addition to significantly less costly campaigns to their agency and brand clients.

GeoBlue, a leader and innovator supplying the health-related demands of retirees and worldwide travelers, reported at this moment that it has created the first iPhone application for finding and paying for superior quality healthcare services all over the world. GeoBlue Mobile is now available in the iTunes App Store for getting it onto i-phones, apple ipads and iPod touches. From the palm of their hands, GeoBlue insurance plan customers quickly utilize the down-loadable application to:

* Review detailed profiles of carefully selected English-speaking physicians and dentists in 180 countries
* Contact GeoBlue’s concierge service to request an appointment with a specific doctor or within a medical specialty
* Plug into iPhone’s mapping and GPS functionality to find the shortest route to convenient care
* Present a digital identification card directly to doctors and hospitals as confirmation of their eligibility for benefits.

GeoBlue Mobile also maps and profiles notable hospitals and pharmacies and provides brand name equivalents for over 350 prescription and over-the-counter medications. To help users describe and understand symptoms, diagnoses and treatment plans, GeoBlue Mobile has built-in translation tools with audio allowing users to play hundreds of key medical terms and phrases in the world’s most widely spoken languages.

Requiring no Internet connection when taken abroad, GeoBlue Mobile is exceptionally fast and easy to use with convenient functionality to save favorites or recall recent searches. With an Internet connection, travelers can also go directly from the app to the Blue National Doctor and Hospital Finder mobile web site to find providers inside the U.S. GeoBlue Mobile was developed and is maintained by HTH Worldwide, the global leader in mobile technology for destination health services.

“Today GeoBlue sets a new industry standard for member convenience and value with the deployment of the global downloadable application,” said Angelo Masciantonio, Chief Executive Officer of GeoBlue. “No other international health plan can place access to a world of quality health care literally in its members’ hands.”

About GeoBlue

GeoBlue is the trade name for the international health insurance programs of Worldwide Insurance Services, an independent licensee of the Blue Cross Blue Shield Association. Setting the industry standard, GeoBlue’s mission is to provide peace of mind to long- and short-term global travelers by offering competitive insurance protection and technology-powered assistance, including an elite community of thousands of carefully selected, contracted doctors and hospitals in almost every country in the world as well as its signature destination databases, mobile tools and concierge-level services. The scope of GeoBlue’s services and technology creates a complete, reliable, convenient way to keep international travelers and expats healthy and productive.

A study revealed only recently from the Governors Highway Safety Association (GHSA) shows that the specific numbers of 16- and 17-year-old driver deaths in passenger vehicles increased slightly for the first six months of 2011, based on preliminary data supplied by all 50 states and the District of Columbia. Overall, 16- and 17-year-old driver deaths increased from 190 to 211 – an 11 percent increase. If the trend continued for the second half of 2011, it will mark the end of 8 consecutive years of cumulative decreases in fatalities for this age bracket.

The new report – the first state-by-state look at teen fatalities in 2011 – was completed by Dr. Allan Williams, a researcher who formerly served as chief scientist at the Insurance Institute for Highway Safety. Dr. Williams surveyed GHSA members, who reported fatality numbers for every state and D.C. The report comes as the National Highway Traffic Safety Administration (NHTSA) has released a statistical projection suggesting that total motor vehicle deaths for the first six months of 2011 declined 0.9 percent.

Deaths of 16-year-old drivers increased from 80 to 93 (16 percent) while the number for 17-year-olds went from 110 to 118 (7 percent), a cumulative increase of 11 percent. Twenty-three states reported increases, 19 had decreases, and eight states and the District of Columbia reported no change. While the changes in state-by-state fatality numbers generally are small, states such as Florida, Texas and North Carolina reported significant increases.

Dr. Williams attributes much of the increase to the fact that the benefit of state Graduated Driver Licensing (GDL) laws may be leveling off, as most of these laws have been in place for some time. Additionally, Dr. Williams speculates that improving economic conditions are contributing to an increase in teen driving, thus increasing their exposure to risk of traffic collisions. Dr. Williams notes, “While it is not a surprise that these numbers are stabilizing or slightly increasing, states should not accept these deaths as something that cannot be prevented. More work can and should be done to save teen lives.”

Troy E. Costales, Chairman of GHSA, stated, “While it is good news that overall deaths appear to have declined during the first six months of 2011, we are concerned that the trend with teens is going in the opposite direction,” He continued, “As the report notes, a widespread strengthening of laws is still possible and finding effective tools outside of GDL is an important goal. These include improving driver education and involving parents in proactively establishing safe driving habits for their teens.”

Chairman Costales explained, “As the parent of a young driver and a soon-to-be-driver, I know firsthand the pressures parents face in allowing their teens behind the wheel. As parents, we must set and enforce strict rules for our new drivers, making sure risks are minimized. This includes limiting other teens in the car, limiting nighttime driving and absolutely prohibiting any type of cell phone or electronic device use while driving.”

Barbara Harsha, Executive Director of GHSA, said states could use federal support to save more teen lives. “As part of the upcoming highway reauthorization bill, Congress should provide financial incentives to states that have strengthened or will strengthen teen driving laws. Additionally, Congress should provide adequate funding so that NHTSA can research and support demonstration projects to determine the most effective ways to increase teen seat belt use and compliance with GDL laws. Congress also should fund NHTSA and the states to carry out distracted driving campaigns aimed at teen drivers,” Harsha added, “Research also needs to be done to determine the impact of changing school start times so that teens are less likely to be driving fatigued.”

The full report, including state-by-state data, is available online at www.ghsa.org.

The Governors Highway Safety Association (GHSA) is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy, enhance program management and promote best practices. Its members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans.